TOP SOCIAL MEDIA MANAGEMENT TOOLS

Effectively utilising social media for your business isn’t as simple as posting the odd Instagram post here and there and just hoping for the best. For social media usage to be effective, time and effort is needed to curate engaging and eye-catching posts, which need to be published regularly on different platforms throughout the week.

You’re probably reading this article as you know how important social media is for your business but you aren't sure how to keep on top of it. For a lot of businesses, managing social media accounts may seem like a time-consuming and daunting task, which falls somewhere near the bottom of the priority list. 

Rest assured, as there are tonnes of useful online tools which can help you manage and streamline your social media efforts, so you can keep on top of everything else! 

Here are three of our favourite tools to help you get your social media pages running efficiently…

Canva

First things first, you do not need to be a graphic design wizz to be able to create eye-catching social media content.

Canva is a user-friendly graphic design platform used to create social media graphics, presentations, videos, posters, documents and other visual content. The app comes with thousands of templates which you can customise to include your brand’s fonts, colour scheme and logo to make your content that bit more special. Once you’ve made your content, you simply need to download it and you’re ready to get scheduling. Have a play around for an hour or so and you’ll see how easy it is for yourself. Ps... there’s a free subscription with extended capabilities!

Trello

It’s time to get organising! 

Let’s say (...hope!) you have lots of great content, but you need help organising and planning when and which social media platform to post it on. Trello is a brilliant project management tool which allows you to manage any type of project, workflow, or task tracking. 

When using it for social media management, you can create boards for each social media platform and add content under the relevant board so you can view your content all in one organised place. A great feature about the platform is that the boards are collaborative, so colleagues or clients can also view and edit your organised content. You could also create weekly boards for each platform to organise your content even further. 

Later

Spending time manually posting social media content can become tedious. Wouldn’t it be great if you could schedule your posts all at once so you don’t have to think about it again? This is where Later comes in.

Later is a scheduling app which lets you plan, analyse, and publish your content in a few clicks. You can schedule content for weeks in advance for a variety of social media platforms including: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube and Pinterest. The calendar tool allows you to view all the content you have scheduled for each account at the specific time you have set. You simply upload your content, write a captivating caption with relevant hashtags and click schedule… It's that easy.

Implementing a strong social media strategy isn’t a walk in the park; however, with the use of these tools, you’ll be on your way to reaching your social media goals in no time! Let us know if you would find tutorials on how to use these tools helpful.