ARTICLES

LinkedIn, often referred to as the ‘Facebook or Instagram of the business world,’ now boasts over 880 million users. In recent years it’s really shaped itself as a top social platform, and despite its corporate undertones, it’s still an extremely valuable place for most businesses to be. It’s a particularly good marketing tool for B2B, but there’s plenty of room for B2C companies to have an impact too. Use it as a space to focus on networking, building industry contacts and s

There are many advantages to outsourcing your social media marketing strategy. Not only will your appointed agency provide access to a wealth of knowledge and experience, you will save an immense amount of personal time. Once you’ve made the decision to outsource, the next challenge is finding the perfect option for your business needs and goals. That’s where Musson Marketing’s handy list comes in. Different agencies have different specialisms ranging from TikTok to SEO, and

The social media manager has very quickly become an essential cog in any business’s machine. Whether it’s the daily management of your company’s Instagram account or the development of an overall social media marketing strategy, the role can hold a varying level of responsibility and expectation. As with any business decision, you should weigh up the pros and cons to see if this is an essential role for the growth of your company. This blog will do just that to help you make

The question on everyone’s lips… Can my business survive without social media (SM)? In a very small number of cases the answer could be yes. But for most of you, buckle up, it's time to ride the SM train. Having social media marketing (SMM) in your business plan somewhere is essential to maintaining, and more importantly, growing a successful brand. In this blog, we’ll highlight some key data about SM in the world of business, share some alternative ways of viewing SM you mig

With ever changing features, constantly updating algorithms, and a growing number of competitors, the world of engagement on social media can be a tricky one to navigate, especially on Instagram. Having loads of followers shouldn’t be your number one priority, and please, we beg you, never buy followers to ‘make your page look more popular’. A small, highly engaged following trumps having loads of followers who don’t care about your content any day of the week. You might noti

It can be disheartening when you feel like your efforts with social media marketing (SMM) aren’t being rewarded with sales or new business leads. But the trick is to realise that SMM is a long game. Being consistent, interacting with customers, garnering internet attention and building a relatable brand can convert to customers in the long run. In this blog, we’ll take a deep dive into what the real point of SMM is and why you should invest your time in it. Benefit 1 - Draw a

Gone are the days of flicking through the Yellow Pages to find a business that will solve your problems. With just a few clicks online, consumers can now discover pretty much everything they need to know about a business before making a purchase decision. Not only that, consumers are discovering new businesses, which they have never previously heard of, simply by being exposed to them on social media. The bottom line is: every business will benefit from having a social media

Should you manage your own social media or should you outsource it? The answer to this question is… it depends. The decision ultimately comes down to the resources you want to expend. Would you rather spend time running your own accounts and building your social media knowledge, or would you prefer to invest in accessing external expertise by outsourcing your social media to an agency? It may be tempting to ignore this dilemma completely, but the benefits of effective social

Effectively utilising social media for your business isn’t as simple as posting the odd Instagram post here and there and just hoping for the best. For social media usage to be effective, time and effort is needed to curate engaging and eye-catching posts, which need to be published regularly on different platforms throughout the week. You’re probably reading this article as you know how important social media is for your business but you aren't sure how to keep on top of it.

Hi Everyone, Thanks for joining me! For my first blog post, I wanted to introduce Musson Marketing. Musson Marketing is marketing consultancy firm aiming to help businesses utilise the power of digital marketing. Digital marketing can be make or break for businesses in the currently ever-changing world of technology. Currently the services Musson Marketing offer are: Social Media Management, Social Media Consultancy and Social Media Training. Keep your eyes peeled as our se